How to Talk About Art Authentically and Stay Nimble in Shifting Times: A Conversation with Liz Lidgett

Are people still buying art? The answer is yes. But the way we talk about art, connect with collectors, and run our practices as artists and entrepreneurs has never been more important.

In a recent episode of The Create! Podcast, I had the pleasure of speaking with gallerist, author, and art advocate Liz Lidgett, founder of Liz Lidgett Gallery and Advisory. Liz has built her gallery on the belief that everyone belongs in the art world, and she brings that same mission to her upcoming book, Art for Everyone, which will be published by Simon & Schuster in 2026.

Breaking Barriers in the Art World

While headlines often focus on multimillion-dollar auctions and high-profile gallery closures, Liz reminds us that this is not the full picture. Collectors are still buying, and artists are still building meaningful careers. The difference lies in accessibility and authenticity.

Some galleries that relied on exclusivity and intimidation are struggling, while those that welcome diverse audiences and prioritize transparency are growing. Liz’s own gallery is thriving and preparing to move into a space four times larger, proof that inclusion is good for both business and community.

How to Talk About Art Without Intimidation

One of the most powerful parts of our conversation was Liz’s advice on how artists can talk about their work. Many feel pressured to write academic artist statements or speak in overly complex terms, but Liz suggests starting simply.

  • Share what materials you use and a glimpse of your process

  • Give people an entry point so they feel included, not excluded

  • Layer in the deeper narrative once you have established connection

As Liz explains, collectors want to connect with the person behind the work, not just the art on the wall. This human connection transforms the way people see, experience, and collect art.

Success Principles for Artists and Entrepreneurs

Throughout the episode, Liz emphasized principles that apply to anyone building a creative business:

  • Consistency: Show up, share your story, and keep going even when engagement feels low

  • Customer Service: Treat collectors with the same professionalism as any thriving business would

  • Systems: Create workflows that allow you to work ahead, stay organized, and show up even on hard days

  • Nimbleness: Adapt quickly when things shift, whether it is algorithms, the economy, or unexpected life changes

These are not just business tips. They are tools for resilience in a constantly evolving industry.

Why Art for Everyone Matters

Liz’s upcoming book, Art for Everyone, was written for the art-curious and longtime collectors alike. It answers common questions from how to hang artwork to how to commission a piece, while breaking down barriers of price, language, and access. With scripts, etiquette tips, and vibrant visuals, it is a resource designed to empower readers and uplift artists everywhere.

Listen to the Full Episode

This episode is a must-listen for artists, collectors, and creative entrepreneurs navigating today’s art world.

🎧 Listen here: createmagazine.co/podcast

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