Gallerist Liz Lidgett shares how to talk about art authentically, connect with collectors, and thrive as an artist in today’s shifting art world.

Selling art doesn’t have to be complicated or feel out of reach. In this personal piece, Ekaterina Popova shares what she’s learned about authentic sales over the past 15 years—plus the mindset shifts, sales process, and timeless principles that still apply in today’s art world. Originally published on Create! Dispatch on Substack, we’re sharing it here to inspire artists at all stages of their journey.