Selling art doesn’t have to be complicated or feel out of reach. In this personal piece, Ekaterina Popova shares what she’s learned about authentic sales over the past 15 years—plus the mindset shifts, sales process, and timeless principles that still apply in today’s art world. Originally published on Create! Dispatch on Substack, we’re sharing it here to inspire artists at all stages of their journey.

In this Q&A episode of Art & Cocktails, artist and coach Ekaterina Popova answers real questions from emerging and mid-career artists about art pricing, finding collectors online, overcoming self-doubt, and building a sustainable creative career. Discover practical tips on framing, taxes, artist residencies, and mindset tools to grow your art business with confidence.

Are your art pitches being ignored? Discover why your outreach may be falling flat—and how to get featured in magazines, podcasts, and press using professional, proven strategies from Create! Magazine founder Ekaterina Popova.

In this episode of Art & Cocktails, Ekaterina Popova shares how she built a sustainable art career over nine years, offering actionable tips on selling art, getting noticed by galleries, and growing a creative business without burning out.

Learn practical strategies for curating, exhibiting, and selling art successfully at art fairs with expert insights from Alicia Puig, founder of PXP Contemporary. Discover tips on storytelling, pricing, marketing, and building authentic relationships in the art world.

How can artists successfully navigate the art world while working with galleries and advisors and advocating for themselves? In this episode, art advisor and curator Emily McElwreath shares the keys to building a thriving art career, normalizing ambition, and forming meaningful industry connections. Learn how to take control of your career, connect with collectors, and discover the secret to long-term success in the unregulated art market.

The art world is rapidly changing, but you can thrive! In this Q&A, Kat shares actionable strategies for adapting to AI-driven changes, overcoming economic challenges, and exploring alternatives to traditional gallery representation. Discover tips for marketing your art, curating your own shows, and connecting with collectors in this must-read guide for 2024.

Join art collector and curator Sonia Borrell on Art & Cocktails as she shares her journey in the art world and offers essential advice for artists and aspiring collectors. Learn how to create and collect with authenticity, build connections, and explore the healing power of art. This episode is packed with insights for anyone looking to navigate the art market with passion and purpose.

Feeling frustrated with Instagram’s ever-changing algorithms and low engagement? You're not alone. In this post, artist and creative entrepreneur Ekaterina Popova shares her personal journey of navigating the challenges of social media as an artist. From the disheartening experience of low engagement on Instagram to finding inspiration in Gary Vee’s "Day Trading Attention," Ekaterina explores how to adapt and thrive in today’s digital landscape.

Discover practical strategies for staying creative and connected by exploring alternative platforms like Pinterest, TikTok, LinkedIn, and more. Whether you're an emerging artist or a seasoned professional, this post offers valuable insights on how to leverage different social media platforms to grow your audience, foster genuine connections, and maintain a positive mindset.

Join the conversation and learn how to make the most of the tools available to artists today—beyond Instagram. Explore 10 alternative platforms and get inspired to reimagine your digital presence and artistic career.

Perfect for artists looking to expand their reach, connect with new audiences, and stay motivated in an ever-evolving digital world.