Ask Kat Anything: Real Answers on Art Pricing, Collectors, Confidence, and More
By Ekaterina Popova, Artist, Coach & Founder of Create! Magazine
In a recent episode of Art & Cocktails, artist and Create! Magazine founder Ekaterina Popova answers real, unfiltered questions from her community of artists and creatives. This candid Q&A covers the emotional, practical, and strategic aspects of building an art career—from battling imposter syndrome to getting your first sales, pricing your work, and staying grounded in today’s fast-moving world.
Whether you’re at the beginning of your journey or evolving into a new season of creative growth, this conversation offers tangible advice and heartfelt encouragement for artists navigating it all.
What’s Covered in This Episode:
How to begin finding collectors online with an authentic presence
Why your first few sales might come from people you know—and why that’s okay
The realities of early-stage pricing (and how to build up without burning out)
How to navigate self-doubt, inner criticism, and fear of self-promotion
Practical strategies for showing and selling your work affordably
Thoughts on artist co-ops, endorsements, and joining communities
Tips for choosing residencies and alternative learning paths
What success really means—and how to define it on your own terms
Simple grounding practices to reset and reconnect to your creativity
🛠 Tools and Resources Mentioned:
Framing
Ambiance Gallery Wood Frames – Jerry’s Artarama
Kat’s go-to option for clean, professional frames that work especially well for works on paper.
Pricing and Selling Work
PXP Contemporary Art Pricing Calculator
A helpful tool offering size-based and tiered pricing formulas.Create! U Courses
Self-paced, accessible workshops on pricing, pitching, and selling your art online.
Taxes and Business Support
Sunlight Tax by Hannah Cole
Educational resources and tax bootcamps designed specifically for artists and creatives.Quarterly Tax Deadlines (U.S.): April 15, June 15, September 15, January 15
Visit irs.gov for official filing dates and resources.
Residencies and Opportunities
Mindset + Grounding Tools
Activations App by Mimi Bouchard (formerly Superhuman)
Kat recommends this app for walking meditations and energetic resets.Favorite practices mentioned:
Saying “Spam!” to interrupt intrusive self-talk
A gentle rubber band technique to break mental spirals
Affirmation: “Every day, in every way, I’m getting better and better.”
🔗 Listen Now
Catch the full episode of Art & Cocktails wherever you get your podcasts, or stream it directly here (insert direct episode link if available).
📣 Want More?
Explore new artist features, interviews, and open calls: createmagazine.co
Browse business and mindset courses: createu.co
Instagram @katerinaspopova