Build a Practice That Sustains You—Creatively and Financially

The Sustainable Studio

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7 Modules

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Lifetime Access

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30-Day Guarantee

Learn how to create multiple revenue streams and own your collector relationships while maintaining your credibility, your vision, and your place in the art world you've worked so hard to be part of.

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A laptop on a white desk displaying a website, with a cup of coffee, a smartphone, and a small spoon next to it.

I need to tell you something that took me ten years to figure out:

You don't have to choose between financial stability and gallery credibility.

You can sell work directly to collectors and maintain your gallery relationships.

You can build multiple revenue streams and be taken seriously in the art world.

You can want to pay your bills on time and still be a "real artist."

These things aren't mutually exclusive.

But somewhere along the way, you were taught they were.

Maybe a mentor implied that wanting financial security meant you weren't committed to your practice.

Maybe you watched other artists apologize for teaching or taking commissions—like it made them less legitimate.

Maybe you've felt that quiet shame when talking about money, because serious artists aren't supposed to care about that.

Here's what I know now:

That false choice—between sustainability and credibility, between freedom and belonging—is exactly what's keeping so many talented artists trapped.

Waiting for permission.

Waiting for payment.

Waiting for someone else to decide if you're allowed to have both.

I waited for years.

And then I realized: I could just build it myself.

Not instead of the traditional path.

Alongside it.

Close-up of a woman with long blonde hair wearing a black leather jacket, against a blurred brick wall background.

Does this sound familiar?

☐ Your income is unpredictable—you never quite know what's coming in or when

☐ You're making decisions from scarcity instead of strategy—saying yes because you're afraid to say no

☐ You don't have a clear system for evaluating which opportunities actually serve your long-term goals

☐ Your audience lives on rented platforms—and you're not sure how to reach them if those platforms change

☐ You have one main revenue stream—and the thought of it ending keeps you up at night

☐ You're building other people's ecosystems while your own garden needs tending

☐ You want to grow organically but you're not sure what steps to take

Here's the truth:

You need a sustainable framework.

One that honors your creativity while building the abundance and freedom you deserve.

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But What If We Said THERE COULD BE ANOTHER WAY?

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A woman with long, voluminous curly black hair, wearing a beige blazer over a black top, standing against a plain background.

MEET YOUR COACH

Hi, I'm Ekaterina Popova.

I'm a contemporary artist, founder of Create! Magazine, and someone who's spent 10+ years organically building collector relationships alongside gallery partnerships.

For years, I did what I thought I was supposed to do:

I said yes to opportunities that looked impressive.

I built my practice around what others told me was "the right way."

I waited for permission. I waited for payment. I waited for validation.

And I realized: I was building someone else's version of success, not mine.

The Moment Everything Shifted

When I started asking "What would sustainability actually look like for ME?" instead of "What does the art world expect?"—everything changed.

I started building:

✨ Owned relationships with collectors (not borrowed through platforms or intermediaries)

✨ Multiple revenue streams that supported each other (not competed)

✨ Systems that worked while I created (not hustle that burned me out)

✨ Strategic partnerships I chose from abundance (not desperation)

And I discovered something powerful:

When you build a sustainable ecosystem, you don't have to reject opportunities—you get to choose the ones that truly align.

Join Now ⟶

INTRODUCING

THE HIGH SPEED COURSE

Digital layout of online sales and marketing website pages, including a mobile phone, a tablet, and multiple desktop screens showing product images, text, and promotional content.

A transformative program designed to help you overcome everything mentioned above.

BUy IT TODAY ⟶

What If Your Art Practice Worked Like a Thriving Garden?

Imagine a creative ecosystem where:

Person on video call with woman wearing beige blazer on laptop screen, sitting at white desk with notebooks and papers.

🌱 You Have Deep Roots

An audience that's yours—people who follow your journey, not just where your work appears

A cluttered desk with a laptop displaying a webpage, surrounded by flowers, notebooks, a cup, and a corkboard with photos and notes in the background.

🌿 You Grow Organically

Building relationships and revenue streams naturally, without constant hustle or manufactured urgency

Black and white screenshot of a computer screen displaying a social media management app with conversations, channels, and organization details.

🌸 You Choose What Blooms

Evaluating every opportunity through a clear framework—saying yes to what aligns, no to what doesn't

A pink laptop, a pink phone, a pink daily planner, an open book, and a green plant leaf on a pink cushioned surface.

🌳 You Build on Rich Soil

Systems and foundations that support your creativity, so you're not starting from scratch every season

A person in a dark jacket sits at a desk with a laptop, engaged in a video call with three women displayed on the screen.

🦋 You Attract Abundance

Collectors, collaborators, and opportunities that genuinely serve your vision and financial sustainability

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🌾 You Create Perennial Growth

Revenue that returns year after year, partnerships you choose strategically, and freedom that compounds

That's what The Sustainable Studio teaches you to cultivate

What I learned:

When you have multiple channels working together, you're not dependent on any single source, entity or gatekeeper to sustain you. You have full autonomy and options.

When you own your collector relationships, you can collaborate with galleries from a place of partnership—not desperation.

When you understand your numbers, you can make strategic choices about which opportunities serve your long-term vision.

This isn't about rejecting the entire traditional “art world”.

It's about building a practice where YOU hold the keys to your own sustainability.

Enroll Today ⟶

This Course is For You If:

✅ You're ready to build organic, sustainable abundance in your practice

✅ You want to own your collector relationships so you're never starting from zero

✅ You value strategic partnerships with galleries and curators over desperation

✅ You're seeking freedom and options, not rebellion

✅ You want to make decisions from clarity, not scarcity or fear

✅ You're ready to create multiple revenue streams that support your vision

✅ You want a practice that serves your life—financially and creatively

This Course is NOT For You If:

❌ You're looking for someone to blame for your struggles

❌ You want "get rich quick" shortcuts

❌ You're not willing to build sustainable systems

❌ You want someone else to do the work for you

❌ You're looking for anti-gallery manifestos (that's not what this is)