Lyubava Kroll
Lyubava Kroll, MDes, is a multidisciplinary visual communicator whose work examines the intersections of art, design, and sustainability. Working across digital and traditional media, she focuses on how consumption, material culture, and environmental impact shape the world around us. Using surrealist-influenced imagery and repurposed materials, she reframes overlooked objects to question ideas of waste, value, and responsibility.
Grounded in the concept of topophilia, Kroll’s practice explores our emotional ties to place and to the materials we use and discard. She often incorporates packaging symbols, industrial markings, and other everyday references, creating a dialogue between commercial and natural environments. Her work encourages viewers to consider how disposable culture affects ecological systems.
Kroll has contributed design and visual storytelling to sustainability-focused organizations such as the United Nations Global Compact and World Animal Protection. Her commissioned artwork for the New York City Department of Transportation’s 2024 Earth Day campaign was exhibited citywide, supporting public awareness around environmental issues. In 2025, she was selected for the juried Creative Climate Awards presented by The Human Impacts Institute in NYC, and her work is currently featured in multiple conservation-themed exhibitions.
Alongside her creative practice, Kroll is a full-time educator at City Tech (CUNY), where she emphasizes the role of design in shaping public understanding and environmental awareness. Through teaching, exhibitions, and community engagement, she highlights how visual communication can support more sustainable ways of thinking and making.
By working across both art and design, Kroll approaches sustainability as an opportunity to rethink materials, narratives, and our relationship to place.
Artist Statement
Winter Fractured explores the winter solstice as a moment of transition, where the return of light is gradual and often fragmented. The piece reflects my interest in how seasonal shifts are rarely smooth; instead, they contain interruptions, distortions, and subtle changes that accumulate over time. By incorporating visual glitches and layered breaks, I highlight the idea that transformation often appears in pieces rather than in a single, definitive shift.
This work also connects to my ongoing focus on conservation, nature, and sustainability. The fragmented structure echoes the ecological disruptions caused by climate imbalance and environmental stress—changes that are noticeable only when we look closely. At the same time, small areas of brightness point to the resilience and renewal present even within disrupted landscapes. Winter Glitched asks viewers to consider winter not as static stillness, but as an active, transitional state where both vulnerability and recovery coexist.
https://lyubava.com/
