Lyubava Kroll
About the Create! Magazine 10th Anniversary Book: Create! Magazine is honored to celebrate a decade of contemporary art by publishing a look back at previously selected artists: their achievements, career growth, and more since being published. Stay tuned for the book launch in fall 2026, and join our newsletter to stay up to date.
Lyubava Kroll (she/her), featured in both Create! Magazine and the Create! Magazine10th Anniversary Book, MDes, is a multidisciplinary visual communications creative and educator currently serving as a Design Lecturer at the City University of New York’s New York City College of Technology. Her research interests include interdisciplinary learning and participatory design as methods for promoting social awareness.
She has worked as a design consultant for organizations including the Government of Alberta (Canada), University of Alberta (Canada), National Research Council of Canada, Sustainable Waterloo Region (Canada), World Animal Protection (USA), National Dance Institute (USA), and the National Association of City Transportation Officials (USA).
Lyubava specializes in branding, creative direction, and design strategy. Prior to her current role at CUNY, she led global brand and visual communications at the United Nations Global Compact at its New York headquarters. Alongside her professional practice, she has taught courses at institutions including Lehigh University, Conestoga College Institute of Technology and Advanced Learning, University of Waterloo, University of Alberta, and the Digital Arts College of Edmonton.
Her art practice includes illustration and painting, through which she explores themes of sustainability and topophilia. She has received multiple awards, and her work has been exhibited in both juried and non-juried exhibitions throughout the United States and Canada. Most recently, she has exhibited at MAD River Arts (Vermont), East End Arts Council (New York), Baltimore Watercolor Society (Maryland), Arcadian Gallery (Maryland), San Fernando Valley Arts & Cultural Center (California), the Human Impacts Institute (New York), Ludington Area Center for the Arts (Michigan), and Modern Visual Arts Gallery (Pennsylvania).
Artist Statement
Winter Fractured explores the winter solstice as a moment of transition, where the return of light is gradual and often fragmented. The piece reflects my interest in how seasonal shifts are rarely smooth; instead, they contain interruptions, distortions, and subtle changes that accumulate over time. By incorporating visual glitches and layered breaks, I highlight the idea that transformation often appears in pieces rather than in a single, definitive shift.
This work also connects to my ongoing focus on conservation, nature, and sustainability. The fragmented structure echoes the ecological disruptions caused by climate imbalance and environmental stress—changes that are noticeable only when we look closely. At the same time, small areas of brightness point to the resilience and renewal present even within disrupted landscapes. Winter Glitched asks viewers to consider winter not as static stillness, but as an active, transitional state where both vulnerability and recovery coexist.
https://lyubava.com/
